BISB Episode 008: Events rock!! And here’s how to rock them to grow your #business. Laura and Brian walk you through the steps of hosting a successful business event including planning, marketing, hosting, and followup. We’ll also introduce Dan Kennedy and his book “No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No[…]
Episode 007: Have you ever gotten dressed up super sharp for a hot date? 😝😝 That’s what we do, right? We want to look our best and make a good first impression! Well, the same goes for our customers! We want to put our best foot forward! And part of that is having a professional, mobile-friendly, customer-centric #website! Today Brian[…]
BISB Episode 006: People buy experiences, and results – the happily ever after! Today Brian and Laura will discuss the “Statement of Value,” and how to craft one for your business! We will also look at Digital Marketing HQ Online Marketing courses and the book Digital Marketing for Dummies.
BISB Episode 005: Today Laura and Brian are talking about that moment when we realize we were crazy enough to start a business… What is it that makes us decide to take the plunge, and take that risk? What do we take into consideration? Is it methodical, or impulsive? We’ll also discuss Infusionsoft, the marketing automation and[…]
BISB Episode 004: “I scratch your back, you scratch mine” and also, “what goes around, comes around.” Brian and Laura talking about #reciprocity! And how to leverage it in your business to give, and through giving, also receive. Following the recent hurricanes and floods that devastated Texas and the East Coast, it’s important to give back[…]
BISB Episode 003: It’s been a crazy week in Houston…hurricanes, torrential rains, epic flooding… We hope you and yours are safe and dry, and we send our best wishes. Today on Big Ideas, Small Business, Brian and Laura will talk about doing business in the wake of a natural disaster…how do we continue to show[…]
BISB Episode 002: Today Brian and Laura will be talking about stalking your customers! No, not in a creepy way…how do you get clear on who they are and how to get in front of them and stay in from of them through sales and marketing techniques. We also introduce our new segment called “Tech[…]
BISB Episode 001 (PILOT): Hosts Brian Gendron and Laura Kamrath discuss how sales and marketing strategies are similar to dating and managing customer relationships is like marriage. We cover topics such as social media management, online reputation management, lead generation, customer relationship management, and more.