Episode 38 – Keith Henry joins our podcast and we talk about the importance of establishing a strong brand identity and maintaining a positive brand image: Defining early on the vision, core values, and purpose of your company.
Keith’s book recommendations:
“Sam Walton: Made in America” By John Huey
“Little Red Book of Selling: 12.5 Principles of Sales Greatness” by Jeffrey Gitomer
Keith’s App recommendation:
send an email to firstname.lastname@example.org to request a digital copy of his book “How to Create a Great Business Name”